branding
The artist project Viktoria Liv represents the lone wolves, the outsiders.
Embracing the dark side of introversion.
In collaboration with Esthaem aka Emanuel Mayr, we create a photo concept that represents the dark, weird side of an introverted pop artist who writes on topics other than bubblegum. We were going for a classy combination of vulnerability and power with a dim, earthy color scheme.
With help from creative collaborator H1, the logo as well as a custom font came together - 2D & 3D, rendered by Vik.
Together with Dominik Galleya we’ve experimented with a more playful, colorful imagery that further hints at the dualities of Vik’s brand.
